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广东三宝亮相2025茂名荔枝嘉年华,“媒体+化橘红”成焦点
Nan Fang Nong Cun Bao·2025-05-19 09:00

Core Viewpoint - The 2025 Maoming Lychee Carnival showcased the "Guangdong Three Treasures," with Huaju Hong being a highlight, emphasizing the region's agricultural diversity and potential for modern agricultural development [2][3][9]. Group 1: Event Overview - The 2025 Maoming Lychee Carnival opened on May 19, 2025, at the permanent site of the China Lychee Industry Conference, themed "Time and Lychee Celebration" [2][3]. - The event featured the "Guangdong Three Treasures," which includes Xinhui Chenpi, Huaju Hong, and Chunsan Ren, representing key agricultural products from Jiangmen, Maoming, and Yangjiang [5][6]. Group 2: Product Highlights - Huaju Hong, a product of Maoming's unique geological conditions, is known for its health benefits, including cough relief and anti-inflammatory properties, making it a valuable traditional medicine [10][11]. - The total industrial chain value of Huaju Hong is projected to reach 11.5 billion yuan in 2024, indicating significant economic potential [12]. Group 3: Brand Development - The "Guangdong Three Treasures" brand was developed by Southern Rural News, which deployed over a hundred agricultural reporters to ensure quality and authenticity in product selection [15][16]. - The brand has been launched on multiple e-commerce platforms, achieving high rankings in its category, and aims to enhance brand awareness and market reach through various activities [24][25].