郭俊：创意本身是一个创造解决方案的职业|幼狮评委说⑤

Group 1 - The core perspective of the article emphasizes the importance of creativity in solving problems within the advertising industry, as highlighted by the experiences of Guo Jun, a seasoned creative director [1][8] - The Cannes Young Lions competition is seen as a vital platform for young creatives under 30 to challenge themselves and showcase their talents on an international stage, reflecting the evolving standards of creativity in China [2][3] - The competition has evolved over the years, now allowing more participants from various categories, which indicates a growing recognition of Chinese creative talent [2] Group 2 - Current trends in the advertising industry include the integration of AI and cross-industry collaborations, as evidenced by entries that utilize AI to address social issues like Alzheimer's disease and promote agricultural initiatives [3] - The industry is experiencing a shift where brands are increasingly collaborating to create mutually beneficial outcomes, driven by market competition [3] - For upcoming global competition participants, the ability to effectively communicate Chinese concepts to an international audience is crucial, necessitating strong storytelling skills [4] Group 3 - For those who did not win, the experience gained from participation is invaluable, and maintaining passion for advertising creativity is essential for future opportunities [5][6] - The advertising industry continuously faces challenges, but creativity is fundamentally about finding solutions to these challenges, encouraging professionals to confront difficulties with courage [8]