遵循“爆款方程式”，星纪元ES纯电18.98万元起售

Core Viewpoint - The 2025 Star Era ES electric version has been launched with a price range of 189,800 to 269,800 yuan, featuring upgrades in range, safety, and intelligence, while also demonstrating competitive pricing [1]. Group 1: Product Launch and Sales Performance - The 2025 Star Era ES electric version offers three variants: Pro, Max, and Ultra, focusing on advanced driving assistance and competitive pricing [1]. - The range-extended version of the Star Era ES, launched on March 10, has seen strong sales, with 2,373 and 2,879 units sold in March and April respectively, making it the top-selling range-extended sedan in the 150,000-200,000 yuan category [3]. - The range-extended version has accumulated over 20,000 orders, indicating a successful market reception and a formula for creating popular products based on long range, safety, intelligence, and competitive pricing [3][5]. Group 2: Upgrades in Range, Safety, and Intelligence - The 2025 Star Era ES electric version features upgraded battery options, including a 77 kWh and a 100 kWh battery, achieving ranges of 705 km and 710 km for rear-wheel and all-wheel drive versions respectively [5]. - The vehicle supports 800V high-voltage fast charging, capable of charging from 30% to 80% in just 9 minutes, and is compatible with over 410,000 charging stations [5]. - Safety features include the first NESTA certification for electric safety in the industry, with multiple core indicators exceeding national standards, and advanced protection against electrical hazards [7]. - The vehicle has undergone rigorous testing, demonstrating excellent occupant protection and structural integrity during high-speed collisions [9]. - The 2025 model is equipped with the Qualcomm Snapdragon 8295P chip, enhancing its AI capabilities and audio quality, with significant improvements in sound performance [10][12]. Group 3: Target Market and Brand Strategy - The upgrades aim to position the Star Era ES electric version as a preferred choice for young consumers seeking a luxury electric sedan [5]. - The brand is focusing on connecting with younger users through innovative co-creation plans, while also emphasizing high-end quality [12].