Sou Hu Wang·2025-05-19 09:30Core Insights - The Tmall 618 shopping festival has seen a strong start, with over 13,000 brands doubling their sales in the first hour, and 43 brands, including Apple and Midea, quickly surpassing 100 million in sales, marking a more than 50% increase in the number of brands in the "billion club" compared to the same period last year [1][6]. Group 1: Brand Promotion and Marketing Strategies - Alibaba Mama implemented a preemptive strategy for brand promotion, achieving nearly 1 billion brand exposures through various marketing channels, significantly increasing the number of new users on the platform [3][4]. - The "one search, one presence" and "super brand zone" features enhanced brand visibility, leading to over 100 million immediate searches and a 40% increase in brand search traffic [4]. Group 2: AI-Driven Efficiency and Sales Growth - Utilizing self-developed advertising models, Alibaba Mama's comprehensive promotion strategies helped 140,000 merchants achieve sales growth, with 100,000 products experiencing doubled sales and a 10% increase in ROI delivery rates [5]. - Live streaming has shown significant growth, with over 18,000 live rooms experiencing nearly sixfold sales increases on the first day of the event [5]. Group 3: Subsidy and Incentive Programs - Alibaba Mama is providing an unprecedented 3 billion yuan in subsidies throughout the promotional period, with individual merchants eligible for up to 1 million yuan in incentives [6][7]. - Specific programs like the "Quality Win 618 Brand Support Plan" offer substantial support for brand merchants, with potential returns of up to 50% on their investments [6]. Group 4: Ongoing Promotions - The first wave of the pre-sale event will conclude on May 26, with Alibaba Mama continuing to enhance its AI capabilities and resource activities throughout the 618 shopping festival [8].