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第34届哈洽会丨老字号“组团”来袭!推创新产品谋合作新篇
Xin Lang Cai Jing·2025-05-19 09:36

Core Insights - The 34th Harbin International Economic and Trade Fair showcased local brands, particularly traditional "old brands" from Heilongjiang, emphasizing their cultural heritage and market vitality [1] - The exhibition featured a larger area than previous years, incorporating intangible cultural heritage (ICH) elements, with 20 enterprises participating across four categories: specialty foods, ICH crafts, dairy products, and soybean products [1] Company Highlights - Yue Liang Ba Zhen presented over 50 products, including a notable "roast chicken" recognized as a provincial intangible cultural heritage in 2024, made from free-range chickens and a secret herbal marinade [1] - The company is in talks with Xinjiang merchants to expand its market through regional collaboration [1] - Lao Ding Feng, a historic pastry brand, showcased various products including improved soft bread, which attracted significant consumer interest [3] - The company is developing a frozen dough series for traditional Chinese pastries, marking a first in this category [3] - Qiu Lin Food, established in 1900, highlighted four provincial ICH products and is expanding into e-commerce and outdoor dining [5] - The company produces over 300 products across nine categories, including traditional baked goods and beverages [5] - Ha Rou Lian, with a history dating back to 1913, continues to produce its signature red sausage, which is recognized as a provincial intangible cultural heritage [9] - The company has introduced frozen sausage products to meet modern consumer demands and is focusing on retail products appealing to younger demographics [11]