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内外兼修闯荡新蓝海 创新破壁“二次创业”——访三柏硕总经理文珂

Core Insights - The company is experiencing a recovery in order flow, with recent adjustments in tariff policies leading to new orders exceeding 1 million yuan within two days [2] - The strategic shift towards overseas production and domestic market expansion reflects the resilience and transformation logic of Chinese manufacturing [2][3] Group 1: Strategic Adjustments - The company has established a factory in Vietnam to mitigate tariff risks, with plans for trial production by May 2025 [3] - The Vietnam factory will serve as a key point for expanding into the Southeast Asian market, creating a dual supply system with domestic bases [3] Group 2: Brand Localization - In 2020, the company acquired Skywalker Trampolines for $13 million, enhancing its brand presence in North America and shifting from an ODM/OEM model to localized brand operations [4] - This acquisition allows the company to reduce reliance on platforms like Amazon and focus on direct supply to major retailers such as Walmart and Costco [4] Group 3: Innovation and Market Focus - The company is targeting the domestic silver economy and educational equipment markets, launching new products like rehabilitation devices and smart desks [5][6] - Continuous investment in R&D, with at least 3% of revenue allocated annually, has led to 205 global patents and advancements in smart manufacturing [6] Group 4: Market Dynamics - The company is adapting to the uncertainties of the international trade environment by transitioning from passive order acceptance to actively exploring new growth avenues [7] - The focus on product innovation and brand development is aimed at enhancing profitability and market influence in response to tariff fluctuations [4][7]