业绩捷报频传！奈雪 Green 大仟里新店火爆出圈，再成“现象级”门店

Core Insights - The opening of Nai Xue's second Green store in Shenzhen has generated significant consumer interest, with long queues and over a thousand real-time orders on the first day [1][3] - The store quickly topped the beverage rankings on popular review platforms, indicating a strong market response to its product offerings [1][8] - A recent promotional "flash purchase" campaign led to a more than 200% year-on-year increase in order volume within 24 hours, showcasing the effectiveness of innovative marketing strategies [1][10] Group 1: Store Performance - The Nai Xue Green store at Dajianli achieved over 12 million yuan in sales within three days of opening, reflecting its popularity and high consumer demand [8] - The store's menu features a range of light meals and beverages, including popular items like the "Slim Green Bottle" and "Energy Bowl," which have received positive feedback from customers [3][6] - The successful launch of the Dajianli store is part of a broader strategy to expand the Green store format across major cities, with 31 locations already established in key urban areas [10] Group 2: Consumer Trends - Social media discussions around the Green store's opening have surged, with consumers sharing tips and experiences, particularly praising the bagel offerings [4][6] - The trend towards health-conscious consumption is evident, as products featuring superfoods and balanced nutrition are gaining traction among consumers [10] - The recent sales data indicates a significant increase in overall orders during the May Day holiday, with some stores experiencing a more than 300% increase compared to the pre-holiday period [9]