晨光乳业被指商标擦边：“供港壹号”到底供不供港？

Core Viewpoint - The "Gonggang No.1 Milk" product from Shenzhen Morning Light Dairy is facing consumer skepticism regarding its claim of being supplied to Hong Kong, with many questioning whether the branding is misleading rather than indicative of actual supply to the region [1][3][9]. Group 1: Product and Branding - "Gonggang No.1 Milk" is available in two packaging types: one with a TM mark indicating a trademark application and another registered trademark version [1]. - The brand claims to have a historical supply of milk to Hong Kong dating back to the 1970s, but current availability in major Hong Kong supermarkets is unverified [3][4]. - The product was launched in 2017 to commemorate the 20th anniversary of Hong Kong's return to China, with marketing emphasizing its quality and historical ties to Hong Kong [4]. Group 2: Trademark and Legal Issues - The trademark "Gonggang" has been registered, but there are concerns about its potential to mislead consumers regarding actual supply to Hong Kong [9][10]. - Legal disputes have arisen over the use of the term "Gonggang," with previous cases highlighting the challenges of trademarking terms that imply geographic origin [10][11]. - The company has faced scrutiny for potentially misleading advertising practices, which could lead to administrative penalties if found in violation of advertising laws [12]. Group 3: Consumer Perception and Market Impact - Consumers often associate "Gonggang" products with higher quality due to differing standards between Hong Kong and mainland China, leading to heightened expectations [7]. - The controversy surrounding "Gonggang No.1 Milk" is part of a broader trend of consumer dissatisfaction with brands that may use misleading marketing strategies, similar to other recent cases [13]. - Regulatory bodies are beginning to address these issues, indicating a potential shift in policy to prevent misleading branding practices in the food industry [13].