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Bath & Body Works names recent Nike executive as its new CEO, effective immediately
Bath & Body WorksBath & Body Works(US:BBWI) CNBCยท2025-05-19 12:33

Leadership Changes - Bath & Body Works has appointed Daniel Heaf as its new CEO, replacing Gina Boswell, marking the second CEO change in less than three years [1][2] - Heaf previously served as Nike's chief transformation and strategy officer and has extensive experience in retail management [4] Performance Overview - Bath & Body Works preannounced first-quarter results, reporting a 3% year-over-year revenue growth to $1.42 billion [5] - Earnings per share increased to 49 cents, surpassing the previous year's 38 cents and exceeding company guidance [5] Strategic Focus - The company aims to accelerate growth by targeting tweens and expanding its appeal to male customers, as well as increasing its international presence [4] - Bath & Body Works is well-positioned in the current trading environment due to its North American supply chain, which mitigates exposure to tariffs [3]