哪吒母公司被破产，夹缝中的经销商该如何收拾残局？

Core Insights - The recent bankruptcy examination case of Neta Auto's parent company, Hozon New Energy, has created significant turmoil in the automotive industry, affecting not only Neta Auto but also its dealers [1] - Neta Auto has reported cumulative losses exceeding 18 billion yuan over the past three years, with a projected 40% year-on-year decline in sales for 2024 [1] - The company is facing severe internal crises, including a total of 85 frozen equity cases and an executed amount exceeding 1.65 billion yuan, leading to bank loan withdrawals and employee social security payment interruptions [1] Financial Performance - Neta Auto's cumulative losses over the last three years have surpassed 18 billion yuan [1] - Projected sales for 2024 are expected to drop by 40% year-on-year, with only 110 units sold in January 2025 [1] Dealer Challenges - Dealers have invested heavily in the Neta brand but are now facing significant financial difficulties due to issues with vehicle delivery and unfulfilled rebate payments [3] - Some dealers report losses of over 5 million yuan, with average losses per store ranging from 2 to 3 million yuan [3] - The inability to fulfill warranty commitments and the lack of communication between manufacturers and dealers have further complicated the situation [4] Inventory and Market Impact - Following the bankruptcy news, Neta's vehicle prices have plummeted, with new inventory being sold at discounts of up to 50% [5] - The second-hand market for Neta vehicles has become highly risky, with dealers unwilling to purchase due to potential losses [7] - The overall market sentiment has shifted, leading to a cautious approach among dealers regarding brand representation and expansion [7] Industry Context - Neta Auto's struggles reflect broader challenges within the electric vehicle sector, with other brands like WM Motor and Gaohe also facing similar issues [7] - The competitive landscape is intensifying, and dealers are urged to exercise caution and conduct thorough evaluations before committing to new brands [7]