数字平台如何助力城乡融合？广东“百千万工程”实践引专家热议

Core Viewpoint - The article discusses how digital platforms, particularly through the "Hundred-Thousand-Ten Thousand Project" in Guangdong, are reshaping urban-rural relationships and promoting integrated development in the digital age [2][5][12]. Group 1: Digital Platforms and Urban-Rural Integration - The "Hundred-Thousand-Ten Thousand Project" is a key initiative in Guangdong aimed at achieving significant results within three years, with contributions from universities and social forces like Douyin [6][7][12]. - The event featured discussions on how digital technology can empower the flow of urban and rural resources, creating innovative models for integration [14][18]. Group 2: The "335 Model" for Development - The "335 Model" proposed by experts includes three dimensions of empowerment: talent mobility, capital flow, and cultural revitalization to enhance urban-rural interaction [19][20]. - It also emphasizes a three-in-one strategy focusing on activating main entities, reconstructing scenarios, and reshaping supply chains to create a diverse urban-rural industrial ecosystem [23][24]. - The model further identifies five key areas: e-commerce, cultural tourism, merchants, talent, and branding to support high-quality urban-rural integration [25][26]. Group 3: Role of Live Streaming and E-commerce - Live streaming is recognized for its dual role in reshaping urban-rural relationships by providing digital participation opportunities for rural populations and enhancing public service delivery [29][30]. - The application of AI technology in live streaming has lowered content creation barriers, stabilizing sales channels for agricultural products [31][32]. Group 4: Douyin's Contribution - Douyin has actively promoted nine key industries in Guangdong, supporting over 20 specialty production areas and significantly increasing the number of merchants and products [40][41]. - In the past year, Douyin has facilitated transactions worth 1.8 billion yuan across 14,800 rural cultural tourism entities, enhancing rural branding and image [43][44]. - The platform has also prioritized support for leading merchants to elevate the level of rural e-commerce development [46].