宝尊电商上涨2.17%，报3.3美元/股，总市值1.93亿美元

Core Viewpoint - Baozun E-commerce (BZUN) shows a positive financial performance with a revenue increase and a significant rise in net profit, indicating growth potential in the e-commerce sector [1][3]. Financial Performance - As of December 31, 2024, Baozun's total revenue reached 9.422 billion RMB, reflecting a year-on-year growth of 6.92% [1]. - The company's net profit attributable to shareholders was -185 million RMB, which represents a year-on-year increase of 33.48% [1]. Upcoming Events - Baozun is scheduled to release its Q1 2025 financial report on May 21, 2024, before the market opens [2]. Company Overview - Founded in 2007, Baozun is a leader in the Chinese brand e-commerce service industry, employing approximately 8,000 staff and serving over 450 brands globally [3]. - The company operates three main business lines: Baozun E-commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI), focusing on sustainable business development and technological empowerment [3]. - Baozun aims to innovate and enhance its global supply chain capabilities, showcasing a new corporate promotional video that highlights its services and solutions for brands [3].