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华为卖2万块的鸿蒙电脑,被嫌“不够贵”
Xin Lang Cai Jing·2025-05-19 17:26

Core Viewpoint - Huawei's MateBook Fold, featuring HarmonyOS 5, aims to disrupt the PC market by combining large screen functionality with portability, targeting Apple's Mac ecosystem rather than directly competing with Windows [2][4][6]. Product Features and Market Positioning - The MateBook Fold has an 18-inch display when unfolded and a 13-inch form when closed, addressing the challenge of balancing screen size and portability [4]. - The device utilizes a new generation of hinge technology, allowing for a maximum foldable screen size of 285mm without deformation [4]. - The starting price of the MateBook Fold is set at 23,999 yuan, which is perceived as acceptable by consumers, especially in light of previous high-priced Huawei products [4][5]. Competitive Landscape - Huawei's strategy appears to focus on the productivity sector, positioning its products against Apple's Mac systems rather than Windows, which has a more extensive ecosystem [6][7]. - In the first quarter of 2025, Huawei achieved a market share of 19.4% in the Chinese smartphone market, while Apple experienced a decline in sales and market share [5][7]. - Huawei's PC shipments reached 4.3 million units in 2024, marking a 15% year-over-year growth, contrasting with a 4% decline in the overall PC market [7][8]. Future Outlook - The company aims to enhance its productivity offerings before delving into gaming and other ecosystems, which may represent the beginning of HarmonyOS's challenge to Windows [9].