“以旧换新”政策显效 新能源车置换热潮涌动

Core Insights - The "trade-in for new" policy in China is significantly boosting the automotive market, with a reported 10 million applications for subsidies, indicating strong consumer interest and activity in the sector [1][4]. Group 1: Policy Impact - The "trade-in for new" policy has led to a notable increase in consumer activity, with the Ministry of Commerce reporting over 10 million applications for subsidies, including 3.225 million applications in 2025 alone [4]. - The policy has effectively stimulated consumption growth, green transformation, and resource recycling, with over 53% of trade-ins involving new energy vehicles [4]. Group 2: Consumer Behavior - Many consumers are opting to trade in their old vehicles for new energy vehicles, with a significant number of trade-ins coming from brands like Mercedes-Benz, BMW, and Audi [3]. - Discounts and subsidies are making new energy vehicles more attractive, with some consumers reporting total savings of up to 34,000 yuan when trading in for models like the Li Auto L6Pro [2]. Group 3: Company Performance - Companies like Li Auto have seen a substantial increase in trade-in orders, with over 10,000 orders reported as of May 18, and the Li L6 model being particularly popular [5]. - Xiaopeng Motors and Leap Motor have also experienced rapid sales growth, with Xiaopeng breaking traditional seasonal sales patterns and Leap Motor increasing monthly sales from 10,000 to 40,000 units since the policy's implementation [6]. Group 4: New Product Launches - The automotive industry is actively launching new models to attract consumers, with companies like Xiaomi, Great Wall, and NIO introducing new vehicles to enhance market offerings [7]. - NIO plans to release nine new models this year, with significant promotional offers for early reservations, indicating a competitive push in the market [7].