将千年运河IP培育为文旅新增长极

Core Viewpoint - The development of the Grand Canal in Jiangsu is emphasized as a cultural heritage that needs to be protected, inherited, and utilized effectively to foster a new growth pole in cultural tourism [1][3]. Group 1: Cultural and Historical Significance - The Grand Canal in Jiangsu has historically supported the livelihoods and prosperity of its people, with eight major cities and numerous cultural landmarks along its banks [2]. - The canal is home to 28 elements of world cultural heritage, covering a length of 325 kilometers, which constitutes one-third of the entire canal [2]. - There are 214 national key cultural relic protection units and 131 items of national intangible cultural heritage along the canal, highlighting its importance as a cultural heritage site [2]. Group 2: Challenges in Cultural Tourism Development - The cultural tourism development along the Grand Canal faces several bottlenecks, including insufficient depth in cultural resource exploration and ineffective resource conversion [3]. - There is a lack of systematic protection and promotion of cultural carriers such as ancient towns and historical sites, leading to a disconnect with the broader cultural narratives [3]. - The ecological protection efforts are hampered by inconsistent management across different cities, resulting in environmental degradation and challenges in balancing ecological preservation with tourism development [3]. Group 3: Strategic Recommendations for Development - To cultivate a cultural tourism super IP for the Grand Canal, a digital-enabled cultural value system should be established, integrating advanced technologies like blockchain and AI for resource management [4]. - An ecological governance model should be developed, focusing on coordinated efforts across regions to restore and protect the canal's ecological environment [4]. - A cultural and technological integration framework should be created to foster new business models in the cultural tourism sector, enhancing the overall tourism experience and promoting regional collaboration [4].