“618”大促提升消费板块关注度

Group 1 - The annual "618" shopping festival has begun, with over 13,000 brands achieving doubled sales in the first hour of Tmall's event [1][2] - The beauty and personal care sector has shown remarkable performance in the A-share market, driven by consumption recovery policies and the "618" promotion [1][3] - Analysts suggest that the beauty sector will see structural opportunities due to the "618" event, with a focus on high-quality companies in segments like gold jewelry, medical beauty, offline retail, and pet products [1][4] Group 2 - E-commerce platforms have started their "618" promotions earlier this year, extending the overall duration of the event [2] - Tmall reported that 43 brands achieved over 100 million yuan in sales within the first hour, a more than 50% increase compared to last year [2] - The beauty sector's GMV during the pre-sale period reached between 2.5 billion to 3.5 billion yuan, showing positive year-on-year growth [2] Group 3 - The "618" event has simplified consumer decision-making, enhancing the shopping experience and contributing significantly to brand revenues [3] - The beauty care sector has seen a 4.07% increase in stock prices over the last five trading days, leading among 31 sectors [3] - Analysts recommend focusing on high-growth segments such as gold jewelry, innovative offline retail, and differentiated medical beauty products for investment opportunities [4] Group 4 - The pet economy is gaining attention, with domestic brands benefiting from product innovation and refined marketing strategies [4] - The growth of the pet economy is supported by favorable trends in pet food exports, indicating a positive outlook for related businesses [4]