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茅台2025年营收增长目标9%,定下五大重点工作;洋河将坚持“四个聚焦”应对行业冲击丨酒业早参
Mei Ri Jing Ji Xin Wen·2025-05-20 01:39

Group 1 - The core strategy of Renhuai is to leverage policy opportunities and platforms like the "Belt and Road" to enhance the international presence of the liquor industry, particularly "sauce liquor" [1] - The city aims to transition from merely selling liquor to selling a lifestyle, emphasizing the integration of liquor and tourism [1] - The approach combines government-business collaboration, cultural export, and technological empowerment to shift the sauce liquor industry towards high-quality development [1] Group 2 - Guizhou Moutai aims for a revenue growth target of approximately 9% for 2025, focusing on strengthening its core business through market, channel, service, and brand enhancements [2] - The company plans to build an ESG ecosystem to promote green development and implement a digital supply chain under the "Smart Moutai 2.0" initiative [2] - Moutai's strategy reflects a shift from rapid growth to refined operations, balancing scale and quality while maintaining price stability for its flagship product [3] Group 3 - Yanghe Co. will adhere to a strategy of "four focuses" to navigate industry challenges, concentrating on its leading brand, mid-range and high-end price segments, and key markets [4] - The company plans to implement six key initiatives, including brand revitalization, product quality enhancement, and price stability for leading products [4] - Yanghe's strategic adjustments aim to build differentiated competitiveness through quality upgrades and brand elevation, providing sustainable growth in a competitive market [4]