西安入境游市场迎来“双向奔赴”热潮

Core Insights - The article highlights the significant growth of Xi'an's inbound tourism market, driven by favorable visa policies and the city's rich cultural heritage, making it a popular destination for international travelers [1][2][4]. Group 1: Inbound Tourism Growth - From January to April, 54,000 foreign visitors entered Xi'an using unilateral visa exemptions and mutual visa policies, with over 6,000 using 24-hour and 240-hour transit visa exemptions, both showing year-on-year growth [1][4]. - During the "May Day" holiday, the number of inbound tour groups received by Shaanxi travel agencies reached 330, a staggering increase of 91.8% compared to the same period in 2024, with inbound tourist numbers rising by 152% [5]. Group 2: Policy Impact - The expansion of China's visa-free policies and the implementation of transit visa exemptions have significantly lowered the barriers for foreign tourists, enhancing the convenience of traveling to Xi'an [2][6]. - The city has upgraded its international payment systems and digital services, allowing inbound tourists to use various payment methods seamlessly, enhancing their overall travel experience [2][6]. Group 3: Cultural Experience - Xi'an offers immersive cultural experiences, such as the Terracotta Army, which utilizes VR and AR technologies to enhance visitor engagement and understanding of historical narratives [4][6]. - The city has organized various cultural activities and performances, allowing foreign tourists to engage closely with traditional Chinese culture, thus enriching their travel experience [6][7]. Group 4: Marketing and Promotion - Xi'an is leveraging social media platforms like TikTok and YouTube to promote its unique cultural offerings, transitioning international visitors from mere sightseeing to deeper cultural engagement [7]. - The city is transforming its tourism strategy to focus on retaining visitors by enhancing their experiences and promoting cultural consumption, thus writing a new chapter in its international tourism narrative [7].