天津构建宣传立体网 护好储户“钱袋子”

Group 1 - The People's Bank of China Tianjin Branch organized a series of promotional activities involving 67 banking institutions to enhance public awareness of deposit insurance and protect depositors' rights [1][2] - The theme "Deposit Insurance for Ten Years, Heartfelt Protection" was used to guide banks in creating promotional content, resulting in 66 published articles with a total view count of 81,000 and 418 shares, leading to an overall view count of 177,000 [1] - The use of new media and AI platforms was emphasized to improve the coverage and intelligence of deposit insurance promotion, including the creation of an AI-driven promotional tool called "Deposit Insurance Understanding Person" [1] Group 2 - The Tianjin Branch utilized landmark buildings and electronic screens to enhance the visibility of deposit insurance promotions, with over 5,000 electronic screens broadcasting promotional materials, achieving a total playback volume of over 956,000 times [2] - Community outreach activities were conducted, including 2,516 "Five Advances" events, distributing nearly 100,000 promotional materials and reaching 160,000 people [2] - During the peak usage of shared bicycles, deposit insurance slogans were placed on approximately 200,000 bicycles, spreading awareness throughout the city [2]