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辽宁朝阳 推动存保理念深入人心
Jin Rong Shi Bao·2025-05-20 03:21

Core Viewpoint - The deposit insurance system plays an irreplaceable role in safeguarding the public's finances and maintaining financial stability, with the People's Bank of China (PBOC) in Chaoyang City actively promoting awareness and understanding of this system through innovative outreach and education efforts [1] Group 1: Implementation and Outreach - Since the implementation of the Deposit Insurance Regulations in 2015, the PBOC in Chaoyang has prioritized deposit insurance promotion as a key service to the public, establishing a comprehensive outreach strategy that includes various promotional activities [2] - The bank has utilized over 500 bank branches to disseminate information through LED screens and embedded messages in transaction processes, reaching over 4.2 million depositors and sending nearly 1 million promotional text messages [2] - The bank has organized numerous themed salons and interactive events, engaging over 100,000 individuals in discussions about deposit insurance [2] Group 2: Community Engagement and Special Activities - The PBOC has integrated deposit insurance promotion with cultural and tourism activities, such as setting up booths at events and distributing promotional materials during local festivals, reaching over 20,000 visitors [3] - Over 2,500 promotional events have been conducted, benefiting more than 500,000 people and distributing over 200,000 informational materials [3] Group 3: Targeted Education and Support - The PBOC has focused on vulnerable groups, including the elderly and rural residents, by conducting tailored educational initiatives to ensure understanding of deposit insurance [4] - Activities have included visits to nursing homes and community centers, as well as financial literacy programs in universities, impacting over 10,000 students [4] - A partnership mechanism has been established in rural areas to ensure comprehensive coverage of deposit insurance education, including bilingual materials for ethnic minority communities [4] Group 4: Risk Management and Confidence Building - The PBOC has emphasized the role of deposit insurance in preventing bank runs and supporting the stable development of local small and medium-sized banks [5] - Training and assessments have been conducted to enhance the quality of the promotional workforce, with over 4,000 bank staff receiving internal training [5] - As a result of these efforts, public confidence in the banking system has significantly increased, with deposits in local small and medium-sized banks growing by 150% since 2015 [5]