快评｜以高速公路服务区为载体，挖掘千年荔香的文旅价值

Core Viewpoint - The article emphasizes the cultural and tourism value of the ancient lychee industry in Maoming, leveraging modern infrastructure like the Baqiao service area on the Bao-Mao Expressway to enhance visitor experiences and stimulate local economic growth [1][6][28]. Group 1: Event and Infrastructure Development - The 2025 Maoming Lychee Carnival aims to promote policy guidance, farmer stories, industry collaboration, and cultural resonance, focusing on the economic impact of lychee festivals [3][4]. - The Baqiao service area officially opened during the carnival, serving as a modern cultural and tourism complex that integrates historical and technological elements [6][8][20]. Group 2: Economic Impact and Visitor Engagement - During the May Day holiday in 2025, Maoming received 1.4327 million visitors, generating over 640 million yuan in tourism revenue, marking a year-on-year increase of 49.32% and 66.8% respectively [24][25]. - The Baqiao service area has successfully attracted 20,000 daily visitors, significantly increasing local residents' income through initiatives like lychee night markets and themed accommodations [25][26]. Group 3: Innovative Tourism Model - The Baqiao service area represents China's first open-type expressway cultural tourism complex, breaking traditional service area boundaries and creating a multi-dimensional travel network [18][20]. - The integration of transportation and cultural tourism is highlighted as a replicable model, with a market-driven approach involving local community participation and social capital investment [29][30][32]. Group 4: Cultural Significance and Modernization - The story of Maoming lychee transcends regional boundaries, symbolizing a vibrant example of China's modernization through cultural confidence and innovative development strategies [33][35].