机构：高颜值、强操控成Z世代购车“最强驱动力”

Core Insights - The report by J.D. Power indicates that the penetration rate of new energy vehicles (NEVs) in the Chinese market has surpassed the 50% threshold, with the "post-95" generation and Generation Z accounting for 26% of the NEV market [1][2] - The preferences of the "post-95" generation are reshaping product development and brand communication strategies in the automotive industry, emphasizing aesthetics, handling, and advanced features as key purchasing drivers [1] Group 1 - The "post-95" generation shows a strong preference for aesthetics, handling, and advanced configurations when purchasing vehicles, with their preference for smart cockpits surpassing that for driver assistance features [1] - The core selling points that attract young consumers also pose risks, as unmet expectations in these areas can lead to customer loss [1] Group 2 - The "post-95" generation relies more on social media and short video platforms for information, showing a significant distrust towards traditional brand channels, which necessitates a shift in marketing strategies for automotive manufacturers [2] - The "post-95" generation values efficiency and transparency in service experiences, with a strong emphasis on quick information feedback and process transparency to build trust with automotive companies [2]