中原消费金融荣获”年度用户体验之星”：以用户共创重塑金融服务新标杆

Core Insights - Zhongyuan Consumer Finance has been awarded the "2025 Financial Star - Annual User Experience Star" by Economic Observer, highlighting its leadership in user-driven change within the consumer finance industry [1] - The company’s "Product Experience Officer Program" has successfully engaged users in product development, marking a new path for user operation models in the consumer finance sector [1] Group 1 - Since launching the "Product Experience Officer Program" in May 2024, Zhongyuan Consumer Finance has formed a cross-departmental user experience team, involving 1,873 users and employees, ultimately selecting 186 product experience officers [3] - These product experience officers have provided over 300 optimization suggestions, leading to 85 functional iterations in the app, including streamlining the borrowing process and upgrading user rights [3] - The user experience team has also organized offline events, such as a user open day in Zhengzhou, to facilitate discussions on product optimization and the benefits of financial technology [3] Group 2 - On April 10, 2024, Zhongyuan Consumer Finance held an immersive user co-creation event, focusing on product functionality optimization and user experience enhancement [4] - The event featured real-time observation of user feedback and addressed high-frequency demands such as loan processes and online customer service upgrades [4] - The program has transformed users from passive recipients to active designers, providing new insights for enhancing user engagement in the consumer finance industry [4] Group 3 - The recognition of Zhongyuan Consumer Finance's user-centric strategy confirms the feasibility of its business model that involves users as product partners [4] - The company aims to continue developing the "Experience Officer Ecosystem" to inject new momentum into high-quality industry growth [4]