Zhong Guo Chan Ye Jing Ji Xin Xi Wang·2025-05-20 07:03Group 1 - The "2025 China Brand Value Evaluation Information Release" event was held in Deqing, Zhejiang, attracting 1,068 brands for evaluation, with 779 brands' value information published [1] - Fujian Province had 52 brands listed, with Nanping City standing out with 11 brands selected across enterprise brands, independent innovation brands, and geographical indication regional brands [1] - In the agricultural brand category, Fujian Shengnong Development Co., Ltd. ranked first in the poultry processing industry with a brand strength of 903 and a brand value of 12.75 billion [1] Group 2 - In the machinery manufacturing sector, Nanping Sun Cable ranked 60th with a brand strength of 852 and a brand value of 1.507 billion, becoming a benchmark for industrial brands in northern Fujian [1] - In the independent innovation category, Nanping Shengnong Food ranked 6th nationally with a brand strength of 810 and a brand value of 3.803 billion; Zhengshan Tea and Fumao Liquor ranked 24th and 26th with brand values of 1.592 billion and 1.384 billion respectively [1] - The geographical indication regional brands in Nanping City are thriving, with Wuyi Rock Tea holding a brand strength of 915 and a brand value of 75.018 billion, ranking 2nd in the tea category and 3rd overall in geographical indications [2] Group 3 - Wuyi Red Tea reached a brand value of 12.136 billion, ranking 6th in the tea category and 28th overall in geographical indications; Zhenghe White Tea saw significant growth with a brand value of 7.336 billion, rising 11 places to rank 47th [2] - The public brand "Wuyi Bamboo Cube" from Shaowu City ranked prominently in the bamboo industry with a brand strength of 850 and a brand value of 22.324 billion, showing a year-on-year increase of 2.087 billion [2] - The rise of Nanping City's brand matrix indicates a shift from single product branding to an ecosystem approach, supporting rural revitalization and industrial integration [2]