全球优品汇聚齐鲁 共拓“内销”新机遇

Core Viewpoint - The "Food and Agricultural Foreign Trade Quality Products Shopping Festival" in Shandong aims to enhance domestic sales by integrating foreign trade quality products into the local market, leveraging the peak consumption season of the Dragon Boat Festival [1][3]. Group 1: Event Overview - The event will take place from May 23 to 27, organized by the Shandong Provincial Department of Commerce and the Jinan Municipal Government, featuring over 200 foreign trade quality enterprises and more than 1,000 professional buyers [1]. - The theme of the event is "Foreign Trade Quality Products, Quality Enjoyment in Qilu," focusing on promoting Shandong's foreign trade quality products to accelerate their integration into the domestic market [1][3]. Group 2: Exhibition Highlights - The festival will showcase various themed exhibition areas, including grains and oils, meat and poultry, green agricultural products, marine products, beverages, and snacks, highlighting Shandong's rich heritage and vibrant activity in the food and agricultural sector [3]. - Notable brands such as Zhongyu Noodles, Jinlongyu Cooking Oil, and Dezhou Yongsheng Chicken will be featured, catering to diverse consumer needs from raw materials to end products [3]. Group 3: Marketing and Sales Strategy - The event introduces an innovative "foreign trade + live streaming + e-commerce" model, collaborating with platforms like Douyin and Kuaishou to create a comprehensive marketing ecosystem that drives online traffic to offline sales [3][4]. - Live streaming will allow hosts to showcase product craftsmanship and cultural stories, facilitating immediate purchasing experiences for attendees [3]. Group 4: Industry Collaboration and Support - The festival emphasizes "precise matching" and "intelligent sharing" to provide a one-stop solution for high-quality industry development, including product promotion, face-to-face negotiations, and logistics consulting [4]. - A multi-channel communication strategy will be implemented, integrating mainstream media and social media platforms to enhance brand recognition and consumer engagement [5]. Group 5: Strategic Implications - The event serves as a model for the "dual circulation" national strategy, aiming to break down barriers between domestic and international trade standards and channels, thereby activating consumer potential [5]. - It represents a significant step towards high-quality economic development in China, combining global flavors, industrial wisdom, and digital innovation [5].