Financial Performance - Zeekr Technology reported a significant financial turnaround, achieving a net profit of 510 million yuan in Q1 2025, marking its first profitable quarter since merging with Lynk & Co [5] - The company recorded total revenue of 22 billion yuan in Q1, with vehicle sales revenue reaching 19.1 billion yuan, a year-on-year increase of 16.1% [5] - The gross margin for vehicle sales was 16.5%, up 3.4 percentage points year-on-year, while the overall gross margin reached a historic high of 19.1% [5][2] Delivery and Sales - In Q1 2025, Zeekr delivered 114,011 vehicles, representing a year-on-year growth of 21.1% [2][7] - The company has consistently achieved monthly sales exceeding 40,000 units, demonstrating the effectiveness of its scale [7] Technological Integration and Strategy - Under the guidance of the "Taizhou Declaration," Zeekr is accelerating platform technology sharing, enhancing profitability and showcasing scale advantages [3] - The integration of technology between Zeekr and Lynk & Co has improved profitability, with a focus on shared platforms for key technologies such as vehicle architecture and intelligent driving systems [8][9] Brand Positioning and Market Strategy - Zeekr aims to redefine high-end mobility experiences through technology and luxury services, targeting a price range of 150,000 to 900,000 yuan [10] - The Zeekr brand focuses on the luxury market above 300,000 yuan, while Lynk & Co targets the market above 200,000 yuan, with a strong emphasis on electric and hybrid vehicles [11] Global Expansion - Zeekr has entered over 60 international markets and operates more than 1,200 stores globally, with over 1.9 million users [12] - The company is actively shipping models like Lynk 08 EM-P and Zeekr 7X overseas, with the latter starting deliveries in Europe on May 16 [13]
极氪科技一季度财报亮眼：双品牌协同发力 盈利能力持续提升
Cai Jing Wang·2025-05-20 07:28