“找我买房返现5万”，新房渠道截客返佣调查

Core Viewpoint - The real estate market has shown signs of stabilization in 2023, with improved transaction data for both new and second-hand homes in various cities. However, the market is experiencing significant fragmentation, with some areas facing disruptions from aggressive intermediary practices such as "customer interception," "customer washing," and "rebates" [1]. Group 1: Market Dynamics - The phenomenon of "customer interception" involves intermediaries posing as staff from new housing projects to mislead potential buyers, often by disparaging competing properties and promising rebates [1][4]. - Intermediaries are increasingly using aggressive tactics to divert customers to competing properties, creating a complete chain of disruption that raises marketing costs for developers [1][5]. - The competition among new housing intermediaries has intensified, with commission rates ranging from 1% to 3%, leading to a significant increase in marketing expenses for developers [6][9]. Group 2: Intermediary Practices - Many intermediaries operate under false pretenses, claiming to be affiliated with specific properties while actually having no legitimate ties, thus misleading potential buyers [4][7]. - The presence of "fake staff" at new housing sites complicates the buying process, as they attempt to lure customers away from legitimate sales teams [7][8]. - The practice of offering rebates can lead to substantial earnings for intermediaries, with some claiming they can return half of their commission to buyers, which can exceed 100,000 yuan per transaction [5][9]. Group 3: Industry Response - Major real estate companies have expressed concerns over the high commission rates charged by intermediaries, which can exceed 10% in some cases, significantly impacting developers' profits [9][10]. - In response to the chaotic intermediary practices, several cities have begun implementing regulations aimed at curbing these market disruptions, emphasizing the need for transparency in property sales [10][11]. - Recent statements from multiple housing projects in Shanghai have highlighted the issue of false rebate claims made by intermediaries, urging customers to rely on official information from sales teams [11].