泽景电子赴港IPO：连亏3年部分产品售价暴跌66% 负债率达215%、13.6亿优先股存强赎风险

Core Viewpoint - The IPO attempt of Zejing Electronics aims to alleviate financial pressure amid significant operational challenges, including continuous losses, high debt levels, and reliance on a limited number of major clients [1][2][4]. Financial Performance - Zejing Electronics reported revenues of 214 million yuan, 549 million yuan, and 578 million yuan for 2022-2024, with a compound annual growth rate of 64.3%. However, the company has accumulated losses of 577 million yuan over three years, indicating an inability to achieve profitability or positive cash flow in the short term [1][2]. - The company's total assets are 790 million yuan, with total liabilities reaching 1.7 billion yuan, resulting in a debt-to-asset ratio of 215.6%, significantly exceeding healthy industry levels [2]. Debt and Liquidity Risks - The company faces a liquidity crisis if the IPO fails, as it has a net current liability of nearly 1 billion yuan, primarily due to 1.36 billion yuan in redeemable preferred shares. If the company does not complete a qualified listing by the end of 2027, investors can demand redemption [2][4]. - In 2024, Zejing Electronics added 110 million yuan in bank loans, leading to a more than 40% increase in financial expenses year-on-year [2]. Customer Concentration - The revenue concentration among the top five clients remains high, accounting for 93%, 93.8%, and 80.9% of total revenue from 2022 to 2024, indicating a risk of revenue volatility if core client orders fluctuate [2]. - The sales growth rate of Zejing Electronics' HUD solutions dropped sharply from 156.5% to 5.28% in 2024, signaling potential growth fatigue [2]. Market Competition and Pricing Pressure - The average selling price of HUD products has been declining, with W-HUD prices falling from 971 yuan in 2022 to 837 yuan in 2024, and AR-HUD prices plummeting from 3,474 yuan to 1,165 yuan, a 66% drop, indicating intensified price competition [3]. - The AR-HUD market is dominated by major players like Huawei and Crystal Optoelectronics, which hold over 95% of the market share, posing challenges for Zejing Electronics to establish a significant presence [2][3]. Strategic Outlook - The company's IPO appears to be a self-rescue measure to address the pressure from redeemable preferred shares. Despite the promising outlook for the HUD sector, structural risks such as high debt, low profitability, and customer concentration, combined with industry pressures from technological iterations and price wars, may lead to cautious market valuations [4].