Core Viewpoint - Deep Blue Automotive is facing significant scrutiny and criticism following CEO Deng Chenghao's controversial comments about employees leaving the company after purchasing the G318 model, which has raised concerns about potential layoffs and employee rights [1][2][3] Sales Performance - The G318 model, launched in June 2024, initially saw strong demand with over 3,000 orders within the first hour, but has since averaged only about 1,000 units sold per month, totaling 13,476 units in 10 months [4][6] - In July 2024, the G318 achieved its highest monthly sales of 2,483 units, but overall sales performance has been disappointing compared to competitors like the Fangcheng Leopard 5 and Great Wall Tank 400 Hi4-T [4][6] Financial Struggles - Deep Blue Automotive reported a loss of 1.57 billion in 2024, accumulating over 7.7 billion in losses since its brand launch in 2022, severely impacting the financial performance of its parent company, Changan [3][12] - As of the end of 2024, Deep Blue Automotive's net assets were reported at -3.503 billion, indicating a worsening financial situation [12] Product Issues - Customers have reported various issues with the G318, including faults in the vehicle's infotainment system, rearview camera, paint defects, and unusual noises, which have negatively affected the brand's reputation and subsequent sales [7][6] Brand Development - Deep Blue Automotive was established as a separate entity from Changan in 2018, with the brand officially launched in April 2022, and has since struggled to gain traction in the competitive electric vehicle market [8][9] - Despite the introduction of new models like the S05 and L07 in late 2024, the brand continues to face challenges in achieving significant market presence [9][12]
深蓝汽车邓承浩"购车离职"言论背后：G318大幅跑输竞品、产品大年收获寥寥 三年巨亏77亿、净资产-35亿
Xin Lang Zheng Quan·2025-05-20 07:49