Core Insights - The article highlights the innovative strategies employed by the Wuhan Tobacco Qiaokou Marketing Department to enhance the profitability of cigarette retailers through tailored services and market insights [1][5]. Group 1: Market Strategies - The marketing team implements a "one store, one policy" approach, providing customized business plans for each retailer to invigorate their operations and improve profitability [1][5]. - Customer managers actively engage with retailers to identify local consumer needs, suggesting services like home delivery to cater to nearby establishments such as game rooms [2]. - Retailers are encouraged to diversify their product offerings based on local demand, such as adding snacks for workers near construction sites, which has proven to increase sales [2]. Group 2: Tailored Support - The marketing team adapts its strategies based on the personality traits of store owners, offering personalized advice to enhance their business practices [3]. - For extroverted owners, the focus is on expanding their social networks to gather insights on popular products, while introverted owners are guided to improve internal management skills [3]. - The team emphasizes the importance of continuous learning and support for store owners to enhance their management capabilities [3]. Group 3: Competitive Positioning - In densely populated retail areas, the marketing team advises store owners to enhance their store's image through better product display and service standards, fostering a competitive edge [4]. - In less competitive areas, the focus shifts to building customer loyalty through exceptional service and regular engagement with consumers [4]. - The overall strategy aims to create a collaborative environment among retailers to boost collective business performance [4].
“一店一策”点燃店铺盈利新引擎
Zhong Guo Chan Ye Jing Ji Xin Xi Wang·2025-05-20 08:05