Youngor(SH:600177) Xin Lang Cai Jing·2025-05-20 08:04Core Viewpoint - YOUNGOR, once known for real estate and investment, is undergoing a significant transformation by exiting the real estate sector and reducing financial investments, facing a continuous decline in net profit for four consecutive years [1] Group 1: Financial Performance - YOUNGOR's net profit for 2024 is reported at 2.767 billion yuan, a decline of over 4 billion yuan compared to the same period in 2020 [1] - The apparel segment generated revenue of 5.884 billion yuan in 2024, down 8% from 6.396 billion yuan the previous year [3] - The brand apparel revenue was 5.734 billion yuan, reflecting an 8.38% decrease from 6.258 billion yuan year-on-year [3] - The apparel segment's net profit attributable to the parent company was 368 million yuan, a decrease of 52.64% [4] - In Q1 2025, the apparel fashion segment achieved revenue of 1.998 billion yuan, a year-on-year increase of 8.27% [4] Group 2: Strategic Adjustments - YOUNGOR's CEO, Li Rucheng, emphasized the need to adapt to the long-term decline in consumer demand and the shift in market preferences, particularly in the men's apparel sector [4][5] - The company is focusing on enhancing its main brand while accelerating the development of sports, casual, women's, children's, and trendy apparel categories through acquisitions [1][5] - YOUNGOR is undergoing a structural adjustment by closing smaller stores while expanding larger ones, which has temporarily impacted sales [5] Group 3: Business Model Innovation - The company is transitioning from traditional formal wear to a "business club" model to improve consumer experience and meet diverse needs [6] - Li Rucheng stated that the investment in upgrading to business clubs will be in the tens of billions, with long-term benefits expected despite short-term challenges [8] - YOUNGOR completed the acquisition of the French luxury children's brand BONPOINT in Q1 2025, and its joint venture brand HELLY HANSEN saw a revenue growth of 111% [8] Group 4: Future Outlook - The company anticipates that 2025 will mark a turning point for recovery after a prolonged low period [1][8] - YOUNGOR is open to larger acquisitions in the future, contingent on evaluating integration costs [8] - The acquisition of Intime Commercial is expected to enhance YOUNGOR's brand positioning in shopping malls, benefiting both entities involved [8]