【宏观洞见】4月社零同比增长5.1%，提振消费政策持续发力

Group 1 - In April 2025, the total retail sales of consumer goods reached 37,174 billion yuan, with a year-on-year growth of 5.1%. Excluding automobiles, the retail sales amounted to 33,548 billion yuan, growing by 5.6% [2][4][13] - From January to April 2025, the total retail sales of consumer goods were 161,845 billion yuan, reflecting a growth of 4.7%. Excluding automobiles, the retail sales were 147,005 billion yuan, with a growth of 5.2% [2][4] Group 2 - The sales of products related to the "old-for-new" policy showed significant growth, contributing positively to the overall retail sales. In April, the retail sales of household appliances and audio-visual equipment, cultural and office supplies, furniture, and communication equipment increased by 38.8%, 33.5%, 26.9%, and 19.9% respectively [4][12][14] - The service retail market maintained stable growth, with a year-on-year increase of 5.1% in the first four months of 2025, outpacing the growth of goods retail [10][13] Group 3 - The county and rural markets experienced faster growth compared to urban areas, with retail sales in these regions growing by 5.1% in the first four months, accounting for 39.4% of the total retail sales [8][5] - Online retail sales reached 47,419 billion yuan in the first four months, growing by 7.7%, with physical goods online retail sales increasing by 5.8% [11][10] Group 4 - The demand for upgraded and green products is on the rise, with significant sales growth in categories such as gold and silver jewelry (25.3%) and sports and entertainment products (23.3%) [12][14] - The automotive market showed strong performance, with retail sales of passenger vehicles reaching 1.755 million units in April, a year-on-year increase of 14.5% [4][13]