以金融创新服务助力品质养老 平安银行上海分行开展公益活动

Core Insights - Ping An Bank's Shanghai branch has integrated pension finance into its strategic business framework, focusing on enhancing pension financial services and exploring high-quality pension solutions [1][2] - The bank organized a series of public welfare activities themed "Ping An Heart Orange Benefit: Respect for the Elderly," celebrating its 27th anniversary and demonstrating corporate social responsibility [1] - The activities reached various locations in Shanghai, including communities, elderly canteens, nursing homes, and senior universities, combining financial services with humanistic care [1] Summary by Categories Pension Financial Services - The bank aims to expand the coverage of "age-friendly" financial services, innovate service models, and optimize service processes to enhance customer satisfaction among elderly clients [2] - Ping An Bank emphasizes that pension finance is not only about fund management but also reflects the well-being of the populace [2] Community Engagement and Activities - During the public welfare campaign, the bank's branches organized 116 various salon activities, serving over 8,000 elderly clients, which received positive social feedback and high praise from elderly customers and the community [1] - Activities included health lectures, cultural performances, spring outings, poetry recitals, choir competitions, anti-fraud knowledge salons, and movie screenings, aimed at providing warmth and care to the elderly [1]