智通财经网·2025-05-20 10:16Core Insights - Bilibili reported a strong financial performance for Q1 2025, with total net revenue reaching RMB 7.003 billion (USD 965 million), a year-on-year increase of 24% [1][2] - The company achieved a gross profit of RMB 2.539 billion (USD 350 million), reflecting a 58% year-on-year growth, and a gross margin of 36.3%, up from 28.3% in the same period last year [1][2] - Adjusted net profit turned positive at RMB 362 million (USD 49.8 million), compared to a loss in the previous year, while net loss narrowed to RMB 10.7 million (USD 1.5 million) [1][2] Revenue Breakdown - Value-added services revenue amounted to RMB 2.807 billion (USD 387 million), an 11% increase year-on-year, driven by growth in live streaming and other value-added services [1] - Advertising revenue reached RMB 1.998 billion (USD 275 million), a 20% increase year-on-year, primarily due to strong growth in performance-based advertising [1] - Mobile gaming revenue surged to RMB 1.731 billion (USD 239 million), a 76% increase year-on-year, largely attributed to the strong performance of the exclusive licensed game "Three Kingdoms: Strategy of the World" [1] User Engagement Metrics - Daily active users (DAUs) reached 106.7 million, up from 102.4 million in the same period last year [1] - Monthly active users (MAUs) hit a record of 368 million, indicating a growing and increasingly engaged user base [2] - The average age of users increased to 26 years, with daily usage time reaching a new high of 108 minutes, and the number of monthly paying users reached a historical peak of 32 million [2]