万台空调999元，苏宁易购启动史上最大力度抢空调

Core Insights - The article highlights the surge in air conditioning demand due to the onset of extreme heat in China, with temperatures exceeding 40°C, prompting a major promotional campaign by Suning.com and leading air conditioning brands [1][3]. Group 1: Market Dynamics - The existing air conditioning market in China is estimated at 630 million units, with over 60% of users relying on outdated models that pose energy inefficiency and safety risks [3]. - The market is transitioning from basic cooling and heating to a focus on comfort, energy efficiency, quiet operation, smart interaction, and health benefits [3]. Group 2: Promotional Activities - Starting May 23, consumers can benefit from triple subsidies (national, manufacturer, and Suning) on air conditioning purchases, with potential discounts exceeding 50% off the retail price [5]. - Suning.com is offering significant price reductions on energy-efficient models, with 1.5 HP air conditioners starting at 999 yuan and central air conditioning units at 2999 yuan [5]. Group 3: Product Offerings - New innovative air conditioning products will be showcased, including AI smart air conditioners and embedded kitchen units, available for firsthand experience and purchase at Suning.com stores [6]. - The promotional campaign will also feature a comprehensive service package, including free inspections, old unit removals, and extended warranties, enhancing customer experience [6]. Group 4: Industry Collaboration - Leading air conditioning brands such as Midea, Gree, Haier, and others are collaborating with Suning.com to enhance product offerings and customer service during the promotional period [8]. - The campaign marks the 13th year of the "万人空巷抢空调" initiative, aiming to shift consumer behavior from merely replacing old units to upgrading to superior models [8].