CMBC(SH:600016) Jing Ji Guan Cha Bao·2025-05-20 11:28Core Insights - The collaboration between China Minsheng Bank and China Aviation Information Technology Co., Ltd. marks a new phase in integrating financial services with travel scenarios, aiming to enhance the travel and consumption experience for business travelers [1][2] Group 1: Product Launch - The Minsheng Aviation Travel Joint Credit Card is designed to address the pain points of business travelers, offering a more secure and comfortable travel experience [1] - The card provides significant benefits, including up to 5% cashback on travel-related purchases made through the Aviation Travel app, and 0.2% cashback on other transactions [3] Group 2: Strategic Collaboration - The partnership combines Minsheng Bank's financial support and risk management capabilities with Aviation Travel's extensive user base and travel resources, creating a new benchmark in business travel finance [2] - Future collaborations will focus on user services, customized benefits, and product innovation, aiming to build a more complete and efficient business travel ecosystem [4] Group 3: User Benefits - New cardholders can receive exclusive benefits, such as a one-year premium membership to Aviation Travel, which includes discounts on duty-free shopping and transportation services [3] - The card is positioned as a comprehensive solution for business travelers, addressing various needs from booking to post-travel benefits [3] Group 4: Ecosystem Development - The collaboration is not merely a product addition but aims to create a more integrated and efficient business travel ecosystem through data sharing and resource integration [4] - This ecosystem approach is expected to attract more users and enhance user loyalty, leading to a win-win situation for all parties involved [4]