Prnewswire·2025-05-20 12:00Company Overview - The PLANTERS® brand, founded in 1906, has been a leading snacking solution with a diverse portfolio including peanuts, nut mixes, and seeds, and is owned by Hormel Foods Corporation since 2021 [5] - Hormel Foods Corporation, based in Austin, Minnesota, generates approximately $12 billion in annual revenue and operates in over 80 countries, with a wide range of brands including PLANTERS®, SKIPPY®, and SPAM® [6] Product Launch - The PLANTERS® x Miller High Life® Bar Nut Mix is a new limited-edition product designed to be a bold and savory snack, ideal for summer gatherings [1][2] - This product combines seasoned peanuts, almonds, Cajun-style corn sticks, pretzel sticks, rice crackers, and garlic bread sticks, creating a nostalgic yet fresh bar snack experience [2][3] Marketing and Collaboration - The collaboration between PLANTERS® and Miller High Life® celebrates over a century of partnership, with previous campaigns including co-branded merchandise and unique promotional events [3] - The Bar Nut Mix is positioned as a simple and satisfying snack that complements Miller High Life® beer, emphasizing a casual summer hangout experience [4]