Magnite(US:MGNI) Globenewswireยท2025-05-20 12:00Core Insights - Amazon Publisher Services (APS) and Magnite have announced a deeper collaboration to enhance streaming TV advertising through APS' Transparent Ad Marketplace and Magnite's SpringServe [1][4] - This partnership aims to provide publishers with better access to high-quality demand and offers Magnite increased access to streaming TV inventory on Amazon devices [1][4] Company Collaboration - The collaboration builds on previous integrations between Amazon Ads and Magnite, with Magnite being a launch partner for APS' Transparent Ad Marketplace in 2016 and joining Amazon Ads' Certified Supply Exchange Program in 2024 [2] - The integration allows for centralized reporting and access to unique demand, as expressed by Rose McGovern from DIRECTV Advertising [3] Strategic Goals - Magnite's President, Sean Buckley, emphasized the goal of connecting advertisers to premium streaming inventory on Fire TV devices through this collaboration [4] - Scott Siegler from APS highlighted the shared objective of maximizing the effectiveness of streaming TV advertising to enhance consumer ad experiences [4] Company Overview - Magnite is recognized as the world's largest independent sell-side advertising company, facilitating monetization for publishers across various formats including CTV, online video, display, and audio [5] - The company operates globally with offices in major cities across North America, EMEA, LATAM, and APAC, executing billions of advertising transactions monthly [5]