GM enhances loyalty program and unveils new GM Rewards™ Mastercard® from Barclays

Core Insights - General Motors is redesigning its GM Rewards loyalty program and launching the GM Rewards Mastercard in partnership with Barclays US Consumer Bank, aimed at enhancing customer engagement and loyalty [1][5][10] Loyalty Program Enhancements - The revamped GM Rewards program simplifies the earning and redemption of points, allowing customers to earn points on everyday purchases and redeem them for vehicles, services, and accessories [3][9] - Customers can earn 30,000 bonus points after spending $1,000 within the first 90 days and earn up to 10x points on eligible GM purchases [8][9] New Credit Card Features - The GM Rewards Mastercard offers up to 10x points on eligible GM purchases, 3x points on all other purchases, and unlimited point earning potential [8][13] - Cardmembers can redeem points towards GM Financial account balances and combine them with employee, dealer, and supplier discounts [3][13] Strategic Partnerships - The partnership with Barclays expands the bank's portfolio of co-branded credit cards, enhancing customer loyalty through tailored financial products [4][11] - Mastercard's involvement provides additional security and convenience, along with exclusive benefits for cardmembers [6][12] Future Developments - A GM Business Mastercard will be launched later in the year, targeting business customers with higher earn rates on GM purchases [7]