Nan Fang Du Shi Bao·2025-05-20 12:57Core Viewpoint - The article highlights the significant achievements of Longhua District in Shenzhen regarding brand development and the promotion of high-quality consumer goods, emphasizing the importance of brand building in driving economic growth and consumer satisfaction [5][6][10]. Group 1: Brand Development Initiatives - Longhua District has successfully included 13 local enterprises in the list of 74 recognized brands in the Shenzhen (Bay Area) known brands, showcasing its strong brand presence [5][11]. - The district has established a leadership group for brand development, implementing various plans and measures to enhance brand quality and recognition since 2018 [7]. - The "Three Products" strategy aims to improve product variety, quality, and brand influence, with Longhua being recognized as a model city for this initiative [6][12]. Group 2: Technological Integration and Innovation - The district is leveraging digital technology to enhance brand value, focusing on integrating digitalization into the consumer goods industry to meet evolving consumer demands [8][10]. - Longhua has positioned itself as a leader in smart manufacturing, utilizing advancements in industrial internet, artificial intelligence, and 5G technology to drive innovation and brand development [9][10]. - The "Digitalization Action Plan" aims to significantly enhance the integration of digital technology in the consumer goods sector by 2025, fostering the creation of new and high-quality products [8]. Group 3: Quality Improvement and Market Expansion - Longhua District is actively promoting quality management practices and has implemented policies to support green, low-carbon, and digital development for enterprises [12]. - The district has organized events like "Quality Month" to recognize exemplary quality enterprises, encouraging continuous improvement in product quality [12]. - Local companies are participating in exhibitions to enhance brand visibility and expand market reach, contributing to the overall growth of the consumer goods sector [9][11].