2025 State of Small Business Survey: Surge in AI, cybersecurity and social media demand

Nearly half (47%) of SMBs updated their cybersecurity solutions to further protect their business. More than a third (38%) are actively using AI across multiple business functions, such as data analysis, marketing and customer service. Over 56% of SMBs believe AI can help address issues with employee management and overall employee headcount. 3 in 4 (76%) of SMBs agree that social media positively impacts their business performance. But more than half (54%) of SMBs struggle to keep online content fresh and ...