Leadership Appointments - Kelly Roe and Nicole Meyer have been appointed as group creative directors at Betty, a Quad agency, to enhance the agency's creative output by leveraging new technologies and trends [1][2] - Roe will also serve as the creative lead for Betty's Chicago office, focusing on key accounts and mentoring talent [2][3] - Meyer has been promoted from creative director to group creative director after over a decade with the agency, where she has significantly contributed to various brands and industries [4][5] Experience and Background - Kelly Roe brings over 20 years of experience from top agencies, having worked with major brands like Mars Wrigley and Visa, and has received numerous awards including Cannes Lions and Effies [3][4] - Nicole Meyer has worked on notable campaigns for brands such as Arizona Office of Tourism and Target, and has received recognition from various prestigious outlets and awards [5][6] Agency Vision and Culture - Roe expressed enthusiasm for Betty's creative ambition and strategic clarity, aiming to create culturally resonant work that drives business [4] - Meyer highlighted her journey at Betty as an evolving experience, emphasizing the agency's growth and the opportunity to create breakthrough work [5][7] - Both leaders will report to Senior Vice President, Executive Creative Director Heath Pochucha, who praised their distinct creative energies and leadership styles [6][7] Company Overview - Betty, a Quad agency, specializes in strategy, creative, design, and content, aiming to deliver inventive ideas that drive results for clients [8] - Quad operates as a marketing experience company, providing integrated marketing and print services to approximately 2,100 clients across various industries [9][10]
BETTY EXPANDS LEADERSHIP TEAM WITH TWO NEW GROUP CREATIVE DIRECTORS