“跟着气象去旅行”渐成新风尚
Xin Hua She·2025-05-20 13:45

Core Viewpoint - The trend of "traveling with the weather" is emerging as a new fashion in China's tourism industry, leveraging unique meteorological phenomena to enhance tourism experiences and drive high-quality development [1][2]. Group 1: Meteorological Resources as Tourism Assets - The China Meteorological Administration emphasizes the importance of transforming unique climatic features into tourism resources, creating a "one place, one feature" model for green development [1]. - Notable meteorological wonders such as rime ice in Jilin, cloud sea in Lushan, and autumn leaves in Xiangshan are gaining popularity among tourists [1]. - The increasing interest in weather phenomena like rainbows, ice waterfalls, and auroras is shaping a new trend in tourism [1]. Group 2: Tourism Consumption Trends - With the upgrade of tourism consumption, experiences such as summer and winter retreats, ice and snow sports, stargazing, and wellness tourism are becoming highly sought after [2]. - The China Meteorological Service Association has released lists of "weather climate scenic spots," highlighting various locations known for their meteorological attractions [2]. Group 3: Policy and Strategic Development - The "Outline for High-Quality Development of Meteorology (2022-2035)" issued by the State Council emphasizes the need to enhance tourism resource development and safety meteorological services [2]. - The meteorological sector aims to integrate technology and deepen industry collaboration to support the development of tourism and safety systems [2][3].