Jin Rong Jie·2025-05-20 13:57Core Viewpoint - Zhihu, a leading online content community in China, is experiencing a decline in revenue while improving its net profit, indicating a shift in its financial dynamics and ongoing efforts to enhance user engagement and content quality [1][2][3]. Financial Performance - As of December 31, 2024, Zhihu reported total revenue of 3.599 billion RMB, a year-on-year decrease of 14.29% [1]. - The company achieved a net profit attributable to shareholders of -172 million RMB, reflecting a year-on-year increase of 79.64% [1]. Company Overview - Zhihu has evolved since its launch in 2010 into one of China's largest integrated online content communities, primarily known for its question-and-answer format [2]. - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [2]. Business Model and Strategy - Zhihu focuses on expanding its content and services to meet the diverse needs of users, content creators, and business partners, establishing a content-centric business model [2][3]. - The company aims to create a balanced ecosystem between content creation and consumption, fostering user interaction and knowledge sharing [3]. Community and User Engagement - Zhihu emphasizes the importance of community culture and user experience, which are crucial for maintaining a professional and friendly environment [3]. - The company has developed multiple monetization channels, including marketing services, paid memberships, and vocational training, enhancing its revenue streams [3].