Acushnet (US:GOLF) Prnewswire·2025-05-20 14:00Core Concept - Captain Morgan Sliced is launching the "Play the Slice" campaign, encouraging fans to share their golf swings on social media for a chance to win a golf getaway [1][2]. Group 1: Campaign Details - The "Play the Slice" contest runs until the end of July, inviting participants aged 21 and over to post their golf slices on Instagram [1]. - The campaign is an official partnership with the Breezy Open, featuring events in Virginia, New Jersey, and Georgia, along with Sliced Lounges and rewards [2]. - The contest includes a grand prize of a golf trip for four to Hilton Head, South Carolina, which includes flights and accommodations [1]. Group 2: Brand Messaging - The campaign emphasizes a fun and relaxed approach to golf, celebrating all types of swings, including imperfect ones [4][5]. - Captain Morgan Sliced is marketed as a premium ready-to-drink beverage with a 5.8% ABV, available in Original and Sweet vs. Heat variety packs for a suggested retail price of $19.99 [5]. Group 3: Merchandise - A limited-edition "Play the Slice Collection" will be launched later this summer in collaboration with Pluto Golf, featuring various golf apparel and accessories [4]. Group 4: Company Background - Captain Morgan is the number one selling spiced rum in the U.S., with a diverse portfolio of flavored rums [8]. - Diageo, the parent company, is a global leader in beverage alcohol, with products sold in over 180 countries [11].