Coty Trading Cheaper Than Industry: What's the Next Best Move?

Core Viewpoint - Coty Inc. (COTY) is currently undervalued, trading at a forward P/E ratio of 10.57, significantly below its historical median of 13.30 and the industry average of 23.01, indicating potential for long-term growth and investment opportunity [1]. Financial Performance - Coty's shares have declined by 11.9% over the past three months, underperforming the industry and S&P 500, which saw declines of 8.6% and 0.9% respectively, suggesting challenges in the current market environment [4]. - The company achieved approximately $40 million in cost savings in the third quarter of fiscal 2025, with a target of$120 million in total productivity savings for the full fiscal year [7]. Growth Strategy - Coty is focusing on six strategic pillars for sustainable growth, including stabilizing Consumer Beauty brands, accelerating luxury fragrances, expanding into skincare, enhancing e-commerce capabilities, growing in China, and leading in sustainability [5]. - E-commerce now accounts for about 20% of Coty's total sales, with plans to launch a new brand on Amazon in fiscal 2026 and engage with emerging platforms like TikTok Shop [6]. Challenges - The U.S. operations have been a significant headwind, contributing to a decline in like-for-like sales in the third quarter of fiscal 2025, prompting leadership changes and organizational restructuring [10]. - The Prestige division faced multiple challenges, including a slowdown in the prestige fragrance market, lack of major product launches, and elevated inventory levels at retailers [11]. - Increased advertising and consumer promotions spending has remained high, potentially impacting margins and profitability if not managed effectively [12].