深圳知名国企，换帅

Core Viewpoint - The leadership change at Shenye Group, with the retirement of Chairman Lü Hua and the appointment of Wang Yuwen, signals a strategic shift in the company's direction amid challenges in the real estate sector [1][3][4]. Group 1: Leadership Transition - Lü Hua, who served as Chairman for 12 years, is retiring due to age, marking the end of an era where he transformed Shenye Group from a traditional real estate developer to an integrated urban operator [1][3]. - Wang Yuwen, the new Chairman, has a diverse background in foreign affairs, technology innovation, and capital management, which aligns with Shenye Group's current transformation needs [6][4]. Group 2: Company Performance - In 2023, Shenye Group reported a revenue of 19 billion CNY, a nearly threefold increase from 2012, but faced a significant decline in 2023 with a revenue drop of 41.03% year-on-year [3][4]. - The net profit for 2023 was 1.37 billion CNY, down 58.2% compared to the previous year, indicating struggles in traditional business growth [3][4]. - For Q1 2024, the company experienced a revenue of 2.21 billion CNY, a decrease of 35.58% year-on-year, and a net loss of 461 million CNY, marking a significant shift from profitability to loss [4][6]. Group 3: Strategic Shift - The transition from Lü Hua's focus on real estate development to Wang Yuwen's leadership is seen as a move towards "institutional innovation" and a shift from being a "land provider" to an "element integrator" [6][4]. - The company aims to deepen its transformation in urban infrastructure and industrial park development, reflecting a broader strategy to adapt to changing market conditions [4][6].