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一季度国内移动游戏销售同比涨两成,三大原因促使用户换手机
Nan Fang Du Shi Bao·2025-05-20 14:35

Core Insights - The Chinese gaming market reached a scale of 857.04 billion yuan in Q1 2025, showing a year-on-year growth of 17.99% but a quarter-on-quarter decline of 1.21% [1][5]. Market Performance - The domestic client game market generated 179.19 billion yuan, with a year-on-year increase of 6.85% and a quarter-on-quarter growth of 3.62% [5]. - The mobile game market achieved actual sales revenue of 636.26 billion yuan, reflecting a year-on-year growth of 20.29% but a quarter-on-quarter decline of 2.18% [5]. - The web game market's actual sales revenue was 11.13 billion yuan, continuing a downward trend for four consecutive quarters [5]. Game Titles and Categories - Top-performing games in Q1 included "Honor of Kings," "Peacekeeper Elite," and "Crossfire: Gunfight King," with significant contributions from Tencent [6][7]. - The revenue share of MOBA, shooting, and strategy games increased, while the share of role-playing games saw a significant decline [7]. Overseas Market - The revenue from self-developed games in overseas markets grew by 17.92% year-on-year, reaching approximately 346.90 billion yuan (48.05 billion USD) [9]. - Key overseas titles with rapid revenue growth included "Frost Awakening," "Archery Legend," and "Love and Deep Space" [9][10]. User Experience Insights - A survey highlighted common issues in mobile gaming experiences, such as overheating, frame drops, and battery drain, prompting 78.51% of users to consider upgrading their devices [10][13]. - The report recommends mobile manufacturers focus on optimizing performance to address these user experience pain points [13].