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天府文旅持续关注产业链优质资源
Zheng Quan Ri Bao·2025-05-20 16:11

Core Viewpoint - Chengdu Tianfu Cultural Tourism Development Co., Ltd. (Tianfu Wenlv) is focusing on improving its operational capabilities and exploring high-quality resources in the tourism industry, despite reporting losses in its 2024 annual report [2][3]. Group 1: Business Strategy - The company aims to implement a "pan-cultural tourism" integration development strategy, balancing restructuring and mergers with independent expansion to enhance its main business system centered around tourism [2][3]. - By 2025, Tianfu Wenlv plans to focus on integrating culture, tourism, and sports, with an emphasis on "tourism + ice and snow," "tourism + film and television," and "tourism + sports" to drive business growth and improve profitability [2][3]. Group 2: Industry Trends - The tourism industry is shifting from traditional sightseeing to diversified, personalized, and experiential tourism, with cultural IPs like film, animation, and gaming enhancing destination appeal [3]. - New tourism formats such as wellness tourism, camping tourism, and immersive cultural experiences are rapidly developing, with many scenic spots leveraging digital and intelligent technologies to create immersive experiences for consumers [3]. Group 3: Mergers and Acquisitions - Investors are keen on whether the company will pursue mergers and acquisitions to expand its business, with the company indicating a focus on high-quality resources in the industry and plans for external mergers to enhance its business scale and profitability [4].