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鸿蒙电脑首发背后的“成都磁场”
Mei Ri Jing Ji Xin Wen·2025-05-20 16:36

Core Viewpoint - Huawei returned to Chengdu for the launch of the nova 14 series and HarmonyOS computers, marking a significant milestone in the brand's journey and reflecting Chengdu's growing market importance [2][3]. Group 1: Product Launch and Significance - The nova series has evolved significantly since its inception, with the nova 14 being described as the "strongest product in history" [3]. - The HarmonyOS computer represents a major breakthrough for Huawei, marking the full entry into the HarmonyOS era for its terminal products [6][7]. - The launch event highlighted the importance of collaboration with developers to build a robust ecosystem around HarmonyOS [7]. Group 2: Chengdu's Market Dynamics - Chengdu has seen a surge in its economic strength, attracting 820 new flagship stores in the past year, indicating a vibrant consumer market [2][8]. - The city's software industry is a key component of its electronic information sector, projected to achieve a revenue of 785.19 billion yuan in 2024, with a year-on-year growth of 11.4% [8]. - Chengdu's consumer electronics sales for Huawei's 3C products reached 4.68 billion yuan in 2024, with significant contributions from mobile phones and computers [9]. Group 3: Emerging Trends in Consumer Behavior - Chengdu is becoming a hub for "first-release" products, with brands increasingly choosing the city for their launches, reflecting its growing consumer power and cultural appeal [10][12]. - The city aims to enhance its "first-release economy" by promoting new technology products and establishing itself as a center for fashion and innovation [13][14]. - The establishment of the "Scene Innovation Department" aims to facilitate the testing and optimization of new products in real-world scenarios, driving market demand and innovation [16].